In 1940, Allen Lane started the Puffin imprint of Penguin to create non-fiction books to help children understand what was going on around them during World War Two. Since then, giants, spies, Oompa Loompas, magic, and many other beloved characters have entranced generations of children and built their reading confidence.
Puffin celebrates its 80th birthday this year, and has many promotions going on. If you buy two Puffin books at your local bookseller, you will receive a special edition water bottle, while stocks last. Some of the most well-known and beloved authors have been published by Puffin: Roald Dahl, Jacqueline Harvey, R.A. Spratt, and many more. Puffin also published some of the classics of childhood: Charlotte’s Web, The Lion, the Witch and the Wardrobe, and many more.
The children’s section of any bookstore is vastly populated by Puffin books. This year, as stated in the article below, there are many great celebrations going on. The article also has a full history of Puffin and the evolution of its logo, a Puffin, and why Allen Lane chose the Puffin.
Source: Penguin Random House
I still have all my Roald Dahl Puffin books, and have many others from R.A. Spratt and Jacqueline Harvey, and Melina Marchetta, just to name a few.
Happy 80th Birthday Puffin! What a time to be alive to see an anniversary like this, and for a company that has launched many readers into the world, and will continue to do so.
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The Book Muse 
Interesting.
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It is. I didn’t realise until I saw the promotional material
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